Ad creative · Skincare

A playful pink lifestyle campaign for everyday glow

Vintage cars, mirrors and soft pink scenes that give a skincare brand a bold, fun personality.

Niche
Skincare
Work
Ad creative · feed ads
Platform
Meta and Instagram
Delivered
3 feed ads (4:5)

How it sells

How these ads sell

Personality first

  • Story in one image
  • Soft pink palette
  • Short, punchy lines
  • Model with product
  1. A small story per adEach image is a scene: a drive, a mirror check, a moment in the car.
  2. One colour familySoft pinks hold the set together across very different scenes.
  3. Lines that move“Glow, reimagined”, “Smooth skin ahead”: short and active.
  4. Product in handThe model always holds or uses the product, so it is never lost in the scene.

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