Brand audits

We audit beauty brands in public. Here’s what we found.

Real stores, real screenshots. For each brand: what it does well, where it could sell more, and the first three moves we’d make.

Brands we’ve helped grow

21 brand audits · 15 categories

Browse audits by category.

From skincare to pet care. See how brands like yours sell, and where they leave money on the table.

Glow Recipe home page hero80/100Skincare · US

Glow Recipe

Irresistible product pages. The home page message is locked inside an image.

Read the audit →
Tatcha home page hero87/100Luxury skincare · US

Tatcha

Luxury done right on the product page. A first-visit pop-up gets in the way.

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Skin Formulas home page hero93/100Clinical skincare · Ireland

Skin Formulas

Clinical credibility done simply. Proof could work harder on the home page.

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Starface home page hero78/100Acne care · US

Starface

The boldest brand in acne care. The code underneath needs the same clarity.

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Banish home page hero93/100Acne care · US

Banish

Proof-led acne care. Google can’t see the ratings yet.

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Nécessaire home page hero88/100Body care · US

Nécessaire

A calm, confident body care store. The home page could say more to search engines.

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Saltair home page hero87/100Body care · US

Saltair

Clean, modern body care. The hero sells the season more than the brand.

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Loucil home page hero87/100Functional fragrance · Europe

Loucil

A fresh idea, explained clearly. It needs proof to match.

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Skylar home page hero97/100Fragrance · US

Skylar

A fragrance brand that sells scent well online. A pop-up gets in the way.

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Supergoop! home page hero90/100Sun care · US

Supergoop!

Clear offers and strong proof. The gaps sit in the code Google reads.

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Ultra Violette home page hero91/100Sun care · Australia

Ultra Violette

A sharp, playful SPF brand. Reviews and subscriptions are the next unlock.

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Girlfriend Collective home page hero95/100Activewear · US

Girlfriend Collective

Inclusive, mission-led activewear. Google can’t see its huge review count.

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Earth Mama Organics home page hero93/100Baby & mum · US

Earth Mama Organics

A trusted baby brand. Its home hero sends shoppers to another store.

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Solawave home page hero93/100Beauty tech & devices · US

Solawave

One of the strongest stores we’ve audited. A few small gaps left.

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Primally Pure home page hero94/100Clean & natural skincare · US

Primally Pure

A calm, clean-beauty store with real creators on the product page.

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Briogeo home page hero91/100Haircare · US

Briogeo

Smart haircare shopping tools. The product page code needs attention.

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Boy Smells home page hero83/100Home fragrance & candles · US

Boy Smells

Copy with real personality. The price hides below the first screen.

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Jaxon Lane home page hero94/100Men’s grooming · US

Jaxon Lane

Men’s skincare made simple. A few small fixes would sharpen it.

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Cocolab home page hero85/100Oral care · US

Cocolab

Floss made fun, with huge proof. The heaviest home page we’ve audited.

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Wild One home page hero90/100Pet care · US

Wild One

Design-led pet gear with smart kit pricing. Small code fixes left.

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Vitruvi home page hero94/100Wellness & aromatherapy · Canada

Vitruvi

Beautiful wellness products with strong offers. The labels Google reads are thin.

Read the audit →

How we audit

One checklist. Six areas. Every brand.

We shop each store like a first-time visitor, then check the page code. Same rules for every brand, so the scores are fair to compare.

  • 2 pages: home page and a best-selling product
  • 2 screens: desktop and phone
  • 1 code check: Store Page Checker rules
01

Brand message

Is it clear what you sell, who it is for and why it is different?

02

Look and voice

Do the look and words feel like one brand on every page?

03

Home page

Does the first screen give one promise, proof and a clear next step?

04

Product page

Photos, benefits, ingredients, reviews and a button that is easy to find.

05

Trust and checkout

Shipping, returns, payment options, FAQs and support.

06

Found on Google and AI

Titles, headings, structured data and image descriptions Google and AI tools read.

How the score works

The home page and the product page are each scored out of 100 against the same checklist. The store score on each card is the average of the two.

  • Strong: nothing urgent
  • Good: small fixes
  • Room to grow: where sales leak

Public audit

What any shopper can see.

  • Home page and one product page
  • Desktop and phone
  • What works, what to fix, first 3 moves

Your full brand audit

Everything above, plus your own data.

  • Analytics, sales and conversion data
  • Ads, email and SMS accounts
  • Reviews and customer feedback
  • Competitors and market position
  • A clear 90-day plan
Book your brand audit

Client reviews

What founders say about working with us.

4.9/5 client rating, 60 reviews on Fiverr

★★★★★

“Attention to detail. The seller is well knowledgeable about the products. He is easy to work with and very patient. He has demonstrated to me that he is someone to be trusted. I look forward to working with him again.”

CAVerified clientCanada · Fiverr review
★★★★★

“working with Hasan his dedication as well as professionalism and knowledge is a great pleasure. I'd recommend him if you need a website or Facebook business page. Thank you for everything”

USBusiness ownerUnited States · Fiverr review
★★★★★

“Awesome job from start to finish. very professional,knowledgeable and detail oriented. Definitely if you're interested in working with him you will not be disappointed. dabombdiggy!”

USBusiness ownerUnited States · Fiverr review
★★★★★

“awesome work, i really love the calendar design its great. i can't wait to start promoting, i just know other people will love it like i do.”

USSmall business ownerUnited States · Fiverr review
★★★★★

“Amazing seller. Professional, kind and patient. Always answers promptly. I have plans for using this seller again.”

USVerified clientUnited States · Fiverr review
★★★★★

“Very attentive. Great communication. Completed what was needed and more. I highly recommend this seller.”

USVerified clientUnited States · Fiverr review
★★★★★

“I am realy happy with Hassan Ali's work, I highly recommend him if you want your business to grow.”

MFFiverr clientSaint Martin · Fiverr review
★★★★★

“very experienced and on time ,I loved the communication skills, very instant and professionalism”

UGVerified clientUganda · Fiverr review
★★★★★

“Amazing knowledge and talent. Really helped my health care business to reach out on SM.”

USMedical practice ownerUnited States · Fiverr review
★★★★★

“Great communication, love his ideas, will definitely hire again fir future projects.”

USVerified clientUnited States · Fiverr review
★★★★★

“this was a great interaction everything I needed and even more. very very thankful”

USVerified clientUnited States · Fiverr review
★★★★★

“Above and beyond the call of duty once again. I appreciate his talents”

USVerified clientUnited States · Fiverr review
★★★★★

“Excellent. I'm looking forward to keep working working together.”

UKBusiness ownerUnited Kingdom · Fiverr review
★★★★★

“We have loved working with Cliktron and look forward to working with them further. Very committed and detail-orientated. They have thoroughly understood our brand's vision - they are excellent.”

UKBusiness ownerUnited Kingdom · Fiverr review
★★★★★

“I got more than I expected. It was professionally done. Well thought out. Execute above and beyond. Communication was superb. Great vision and expertise. Could not have asked for more.”

USVerified clientUnited States · Fiverr review
★★★★★

“Absolutely fantastic working with Cliktron on our UK founded business. Brilliant understanding of our vision. Wonderful communication. We love working with them.”

UKBusiness ownerUnited Kingdom · Fiverr review · ongoing client
★★★★★

“Awesome work, i love his skill set, he did a really great job on my calendar, i can't thank him enough, great job. Thank you again”

USSmall business ownerUnited States · Fiverr review
★★★★★

“Can’t say it enough, absolutely wonderful working with you. Looking forward to working with you a lot more.✨✨✨”

USVerified clientUnited States · Fiverr review
★★★★★

“Thank you so much. My web page is very epic. Hasan works very well with customers and quick turnaround.”

USWebsite clientUnited States · Fiverr review
★★★★★

“He is very knowledgeable, fast, efficient and always available to make changes. 100% recommendable”

USVerified clientUnited States · Fiverr review
★★★★★

“Great professional work very fast delivery. Great communication. Would highly recommend.”

USVerified clientUnited States · Fiverr review
★★★★★

“He was very helpful and attentive throughout the entire job process. 100% recommendable”

USVerified clientUnited States · Fiverr review
★★★★★

“Second time with this seller. Fast delivery. Great communication. Highly Recommend!”

USVerified clientUnited States · Fiverr review
★★★★★

“Amazing service, updated my Facebook and instagram profiles for my business.”

UKBusiness ownerUnited Kingdom · Fiverr review
★★★★★

“The seller immediately got to work on my project and deliver on time”

USFiverr clientUnited States · Fiverr review
★★★★★

“Help my medical office very much with social media expertise.”

USFiverr clientUnited States · Fiverr review

Free growth audit

See where your growth is leaking.

Book a free audit. We look at your ads, store, email and tracking, then send you what to fix first.

  • 30 minutes with Hasan
  • 3 fixes in 48 hours
  • Yours to keep
Free growth audit3 written fixes in 48 hoursBook now →