Brand audits
We audit beauty brands in public. Here’s what we found.
Real stores, real screenshots. For each brand: what it does well, where it could sell more, and the first three moves we’d make.
Brands we’ve helped grow
21 brand audits · 15 categories
Browse audits by category.
From skincare to pet care. See how brands like yours sell, and where they leave money on the table.
80/100Skincare · USGlow Recipe
Irresistible product pages. The home page message is locked inside an image.
Read the audit →
87/100Luxury skincare · USTatcha
Luxury done right on the product page. A first-visit pop-up gets in the way.
Read the audit →
93/100Clinical skincare · IrelandSkin Formulas
Clinical credibility done simply. Proof could work harder on the home page.
Read the audit →
78/100Acne care · USStarface
The boldest brand in acne care. The code underneath needs the same clarity.
Read the audit →
93/100Acne care · USBanish
Proof-led acne care. Google can’t see the ratings yet.
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88/100Body care · USNécessaire
A calm, confident body care store. The home page could say more to search engines.
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87/100Body care · USSaltair
Clean, modern body care. The hero sells the season more than the brand.
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87/100Functional fragrance · EuropeLoucil
A fresh idea, explained clearly. It needs proof to match.
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97/100Fragrance · USSkylar
A fragrance brand that sells scent well online. A pop-up gets in the way.
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90/100Sun care · USSupergoop!
Clear offers and strong proof. The gaps sit in the code Google reads.
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91/100Sun care · AustraliaUltra Violette
A sharp, playful SPF brand. Reviews and subscriptions are the next unlock.
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95/100Activewear · USGirlfriend Collective
Inclusive, mission-led activewear. Google can’t see its huge review count.
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93/100Baby & mum · USEarth Mama Organics
A trusted baby brand. Its home hero sends shoppers to another store.
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93/100Beauty tech & devices · USSolawave
One of the strongest stores we’ve audited. A few small gaps left.
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94/100Clean & natural skincare · USPrimally Pure
A calm, clean-beauty store with real creators on the product page.
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91/100Haircare · USBriogeo
Smart haircare shopping tools. The product page code needs attention.
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83/100Home fragrance & candles · USBoy Smells
Copy with real personality. The price hides below the first screen.
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94/100Men’s grooming · USJaxon Lane
Men’s skincare made simple. A few small fixes would sharpen it.
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85/100Oral care · USCocolab
Floss made fun, with huge proof. The heaviest home page we’ve audited.
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90/100Pet care · USWild One
Design-led pet gear with smart kit pricing. Small code fixes left.
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94/100Wellness & aromatherapy · CanadaVitruvi
Beautiful wellness products with strong offers. The labels Google reads are thin.
Read the audit →How we audit
One checklist. Six areas. Every brand.
We shop each store like a first-time visitor, then check the page code. Same rules for every brand, so the scores are fair to compare.
- 2 pages: home page and a best-selling product
- 2 screens: desktop and phone
- 1 code check: Store Page Checker rules
Brand message
Is it clear what you sell, who it is for and why it is different?
Look and voice
Do the look and words feel like one brand on every page?
Home page
Does the first screen give one promise, proof and a clear next step?
Product page
Photos, benefits, ingredients, reviews and a button that is easy to find.
Trust and checkout
Shipping, returns, payment options, FAQs and support.
Found on Google and AI
Titles, headings, structured data and image descriptions Google and AI tools read.
The home page and the product page are each scored out of 100 against the same checklist. The store score on each card is the average of the two.
Strong: nothing urgentGood: small fixesRoom to grow: where sales leak
Public audit
What any shopper can see.
- Home page and one product page
- Desktop and phone
- What works, what to fix, first 3 moves
Your full brand audit
Everything above, plus your own data.
- Analytics, sales and conversion data
- Ads, email and SMS accounts
- Reviews and customer feedback
- Competitors and market position
- A clear 90-day plan
Client reviews
What founders say about working with us.
★★★★★4.9/5 client rating, 60 reviews on Fiverr
“Attention to detail. The seller is well knowledgeable about the products. He is easy to work with and very patient. He has demonstrated to me that he is someone to be trusted. I look forward to working with him again.”
“working with Hasan his dedication as well as professionalism and knowledge is a great pleasure. I'd recommend him if you need a website or Facebook business page. Thank you for everything”
“Awesome job from start to finish. very professional,knowledgeable and detail oriented. Definitely if you're interested in working with him you will not be disappointed. dabombdiggy!”
“awesome work, i really love the calendar design its great. i can't wait to start promoting, i just know other people will love it like i do.”
“Amazing seller. Professional, kind and patient. Always answers promptly. I have plans for using this seller again.”
“Very attentive. Great communication. Completed what was needed and more. I highly recommend this seller.”
“I am realy happy with Hassan Ali's work, I highly recommend him if you want your business to grow.”
“very experienced and on time ,I loved the communication skills, very instant and professionalism”
“Amazing knowledge and talent. Really helped my health care business to reach out on SM.”
“Great communication, love his ideas, will definitely hire again fir future projects.”
“this was a great interaction everything I needed and even more. very very thankful”
“Above and beyond the call of duty once again. I appreciate his talents”
“Excellent. I'm looking forward to keep working working together.”
“We have loved working with Cliktron and look forward to working with them further. Very committed and detail-orientated. They have thoroughly understood our brand's vision - they are excellent.”
“I got more than I expected. It was professionally done. Well thought out. Execute above and beyond. Communication was superb. Great vision and expertise. Could not have asked for more.”
“Absolutely fantastic working with Cliktron on our UK founded business. Brilliant understanding of our vision. Wonderful communication. We love working with them.”
“Awesome work, i love his skill set, he did a really great job on my calendar, i can't thank him enough, great job. Thank you again”
“Can’t say it enough, absolutely wonderful working with you. Looking forward to working with you a lot more.✨✨✨”
“Thank you so much. My web page is very epic. Hasan works very well with customers and quick turnaround.”
“He is very knowledgeable, fast, efficient and always available to make changes. 100% recommendable”
“Great professional work very fast delivery. Great communication. Would highly recommend.”
“He was very helpful and attentive throughout the entire job process. 100% recommendable”
“Second time with this seller. Fast delivery. Great communication. Highly Recommend!”
“Amazing service, updated my Facebook and instagram profiles for my business.”
“The seller immediately got to work on my project and deliver on time”
“Help my medical office very much with social media expertise.”
Free growth audit
See where your growth is leaking.
Book a free audit. We look at your ads, store, email and tracking, then send you what to fix first.
- 30 minutes with Hasan
- 3 fixes in 48 hours
- Yours to keep