Free playbook for skincare & beauty founders
Win the second order.
The numbers to watch, the 5 emails that matter, and a 90-day plan.
Free PDFAbout 25 pagesA 20-minute read
Why it matters
The first order pays for the ad. The second one pays you.
Ads cost more every year. The beauty brands that grow profitably are the ones that get customers to buy again.
What’s inside
10 short chapters. One thing to do each week.
Plus a bonus on AI shortcuts for a small team, and a toolkit: scorecard, reorder timing table, 5 email templates and the rules on one page.
- PlanWhy the second order is your real profit
- PlanYour repeat-rate scorecard
- AttractAds that bring in buyers who come back
- ConvertFirst orders that lead to a second
- ConvertWhat happens after the box arrives
- RetainThe 5 emails that win order two
- RetainReorders without endless discounts
- RetainRoutines, samples and loyalty
- MeasureReading your repeat numbers
- MeasureYour 90-day second-order plan
A look inside
Practical pages you’ll actually use.
Who it’s for
For you if: you sell skincare, beauty or personal care online and want more customers to buy again.
Not for you if: you haven’t launched yet.
Who wrote it
Hasan Ali
Founder & Growth Operator at Cliktron. Since 2020: 138+ founders served, 400+ projects completed.
“Most beauty brands put all their effort into the first order, and leave the profit on the table. This playbook fixes that.”
Questions
Good to know.
Is it really free?
Yes. No card, no catch.
What format is it?
A PDF, about 25 pages, with a scorecard and a 90-day plan.
Will you email me?
Only if you tick the box: a few short emails with tips. Unsubscribe any time.
What do you do with my details?
We use them to send the playbook and, if you agree, our emails. We never sell them.
Get your free playbook.
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