Free tool for skincare & beauty brands
What are a few more repeat orders worth?
Enter 5 numbers. See the extra revenue and profit in 12 months. No sign-up.
Your result
Estimate only. It assumes each extra repeat customer places 1.5 more orders in 12 months at your current order value, before discounts, shipping or other costs. Not a forecast or a promise.
How we calculate it
A careful, one-year estimate.
No compounding, no lifetime value guesses. Here is the exact formula.
| Step | Formula | Example (defaults) |
|---|---|---|
| Extra repeat customers | New customers × (Lift ÷ 100) | 5,000 × 0.05 = 250 |
| Extra repeat orders | Extra repeat customers × 1.5 | 250 × 1.5 = 375 |
| Extra revenue | Extra repeat orders × Average order value | 375 × $65 = $24,375 → about $24,400 |
| Extra gross profit | Extra revenue × (Margin ÷ 100) | $24,375 × 0.65 = $15,844 → about $15,800 |
What moves your repeat rate
Three levers that work in beauty.
- Reorder reminders timed to when the product runs outA 30 ml serum and a 200 ml body wash run out on different days.
- A better first orderRoutines, kits and subscribe-and-save make the second order easier.
- Post-purchase emails that teach resultsCustomers who see results come back.
Questions
Good to know.
Where do I find my repeat rate?
In Shopify Analytics, look for returning customer rate. Not sure? We’ll find it with you on the call.
Why only 12 months?
Short, honest estimates are more useful than big lifetime numbers.
Is this a promise?
No. It’s an estimate to help you decide what to work on.
Do you keep my numbers?
No. Nothing is saved or sent to us. “Email me this breakdown” opens your own email app.
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Hasan Ali · · 5 min readWant this on your real numbers?
On a free 30-minute call, Hasan looks at your real repeat rate and sends a written plan within 48 hours.
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