Insights
Growth notes for skincare & beauty founders.
Plain answers, real numbers and free tools. Written by Hasan Ali.
Store Page Checker
Paste your product or home page. See what’s costing you sales, with a fix for each issue.
Check my page →Free toolRepeat Revenue Calculator
See what a few more repeat orders are worth. 2 minutes, no sign-up.
Try it →Free PDFThe Beauty Growth Playbook
Win the second order, step by step. Free PDF.
Get it →Latest teardownSolawave: what they do well, and what we’d test.
One of the strongest stores we’ve audited. A few small gaps left.
Read it →Start here
Three articles every beauty founder should read first.
How to get your skincare brand recommended by ChatGPT and Google AI Mode
AI assistants recommend the brands they can understand and trust. Give them clear product facts (skin type, concern, ingredients, size, price),…
Hasan Ali · · 8 min readWin the second orderSkincare repeat purchase rate: 2026 benchmarks and how to raise it
For a skincare brand, a 90-day repeat purchase rate of 25–30% is average and above 30% is strong. Over 12 months, 30–45% is a healthy range. Daily…
Hasan Ali · · 6 min readAds that pay backMeta ads for skincare after Andromeda: creative variety is the new targeting
Meta’s Andromeda engine decides which ads even get a chance to show, and it reads your creative to do it. Ten small tweaks of one ad now compete for…
Hasan Ali · · 6 min readAll articles
Find answers by topic.
From AI search to the second order. Each one answers a real founder question, with sources.
How to get your skincare brand recommended by ChatGPT and Google AI Mode
AI assistants recommend the brands they can understand and trust. Give them clear product facts (skin type, concern, ingredients, size, price),…
Hasan Ali · · 8 min readWin the second orderSkincare repeat purchase rate: 2026 benchmarks and how to raise it
For a skincare brand, a 90-day repeat purchase rate of 25–30% is average and above 30% is strong. Over 12 months, 30–45% is a healthy range. Daily…
Hasan Ali · · 6 min readAds that pay backMeta ads for skincare after Andromeda: creative variety is the new targeting
Meta’s Andromeda engine decides which ads even get a chance to show, and it reads your creative to do it. Ten small tweaks of one ad now compete for…
Hasan Ali · · 6 min readStores that sellThe skincare product page that sells (and that AI can read): 14 must-haves
A skincare product page sells when it answers “is this right for my skin?” in the first screen: name and benefit, photos that show texture and size,…
Hasan Ali · · 7 min readWin the second orderWhen to send reorder emails: timing by product size
Send the reorder email a few days before the product runs out. Work out the run-out day for each product from its size and how much a customer uses…
Hasan Ali · · 5 min readNumbers that matterHow much does a growth agency cost for a beauty brand?
In October 2026, US agencies we reviewed charged about $1,000–5,000 a month for Meta ads alone, $1,200–8,000 for Klaviyo email and SMS, and…
Hasan Ali · · 5 min readWin the second orderThe Klaviyo flows every skincare brand needs (in order)
Build four flows first: welcome series, abandoned checkout, post-purchase and reorder reminder. Then add browse abandonment, abandoned cart, win-back…
Hasan Ali · · 5 min readAds that pay back30 ad angles for skincare brands (swipe file)
An ad angle is the reason someone should care, said one way. Meta now picks who sees your ads largely from the creative itself, so you need many…
Hasan Ali · · 6 min readStores that sellBundles, routines and kits: how to raise AOV in skincare
Sell the routine, not just the product. Build 2–3 bundles that solve one skin concern from start to finish, show them beside the button on each…
Hasan Ali · · 4 min readRules and trustFake review rules: FTC and UK DMCC Act for beauty brands
You can ask every customer for an honest review, show them on your site and use them in ads. You can’t write, buy or edit reviews to say something…
Hasan Ali · · 6 min readFree PDF
Win the second order, step by step.
The numbers to watch, the 5 emails that matter, and a 90-day plan. Free.
Brand teardowns
What well-known beauty brands do well, and what we’d test next.
Independent audits from public pages. These brands are not our clients.
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