Ad creative · Sun care

A bright SPF campaign for an everyday sunscreen

A bold, blue campaign that sells daily SPF as part of feeling good, not as a chore.

Niche
Sun care
Work
Ad creative · carousel and feed ads
Platform
Meta and Instagram
Delivered
7 feed ads (4:5), Carousel set, Benefit icons

How it sells

How these ads sell

Built on what works in the feed

  • Thumb-stopping first frame
  • One message per ad
  • Product always visible
  • Built for testing
  1. One benefit per ad“SPF that has you”, “Protection that moves with you”, “Glow, made effortless”: one idea each.
  2. Benefits as iconsLightweight, no white cast and skin-loving ingredients, readable without sound.
  3. Brand colour everywhereThe same blue on every ad, so people recognise the brand by the second scroll.
  4. Lifestyle and product mixedSome ads lead with people, some with the bottle, so the set can be tested.

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