Brand audit · Acne care

Banish: what works, and where it could sell more

Banish sells a technical product with confidence: experts in the hero, before and after results, a risk-free guarantee and a smart refill plan. The gap is in the code: its ratings aren’t marked up for Google.

Store score93/100

Home page 91Product page 94

Brand messageStrong
Look and voiceGood
Home pageStrong
Product pageStrong
Trust and checkoutStrong
Found on Google and AIGood

How to read this: the home page and the product page are each scored out of 100 against the same checklist. The store score is the average of the two. Strong nothing urgent · Good small fixes · Room to grow where sales leak.

Store Page Checker rules, checked by hand · 21 October 2026

Brand: Banish
Niche: Acne care
Pages checked: Home and Banish Kit 3.0
Captured: 21 October 2026, desktop and phone

Banish home page on desktop — **Home page** · desktop and phone, as a first-time visitor sees it

Banish home page on a phone — **Home page** · desktop and phone, as a first-time visitor sees it

Banish product page on desktop — **Product page** · desktop and phone, as a first-time visitor sees it

Banish product page on a phone — **Product page** · desktop and phone, as a first-time visitor sees it

Doing well

What Banish gets right

Expert proof in the first screenSeven professionals, including dermatologists and an esthetician, appear above “Dermatologist-recommended. See results at home.”
Results you can seeA 6-month before and after leads the phone home page, and a running strip mentions over 7,000 five-star reviews.
Risk off the tableA 45-day risk-free money-back guarantee sits next to the price.
Smart repeat buyingA refill plan every 4 months is marked “Best for results”, with replacement heads and a serum gift called out on the photo.

Room to grow

Where it could sell more

Add rating data for GoogleThe product page shows a 4.4 rating, but its structured data has no rating, so stars won’t appear in Google results.Fix: Add AggregateRating to the Product schema.
Use the promise as the H1The home page H1 is just the brand name, “BANISH”.Fix: Make “Fade acne scars at home” the H1.
Shorten search descriptionsThe home description is 205 characters and the product’s 227, so Google will cut both off.Fix: Keep each to about 155 characters.
Describe more product images32 of 48 images on the product page have alt text.Fix: Describe each image, including before and after shots.

If we ran growth