Brand audit · Acne care

Starface: what works, and where it could sell more

Starface turned pimple patches into a joyful brand, and the store looks like nothing else in the category. The opportunity is under the surface: unclear headings, few image descriptions and broken structured data on the home page.

Store score78/100

Home page 71Product page 85

Brand messageStrong
Look and voiceStrong
Home pageGood
Product pageStrong
Trust and checkoutGood
Found on Google and AIRoom to grow

How to read this: the home page and the product page are each scored out of 100 against the same checklist. The store score is the average of the two. Strong nothing urgent · Good small fixes · Room to grow where sales leak.

Store Page Checker rules, checked by hand · 21 October 2026

Brand: Starface
Niche: Acne care
Pages checked: Home and Hydro-Stars + Big Yellow
Captured: 21 October 2026, desktop and phone

Starface home page on desktop — **Home page** · desktop and phone, as a first-time visitor sees it

Starface home page on a phone — **Home page** · desktop and phone, as a first-time visitor sees it

Starface product page on desktop — **Product page** · desktop and phone, as a first-time visitor sees it

Starface product page on a phone — **Product page** · desktop and phone, as a first-time visitor sees it

Doing well

What Starface gets right

Recognisable in one glanceBright colour blocks, smiley stars and a giant vertical wordmark make every page unmistakably Starface.
Shopping from the first screenThe home page opens straight into categories and product cards with price and Add to bag.
Benefits in plain words“Absorbs. Shrinks. Protects.” plus three upgrades: twice as sticky, 50% more absorbent and easier to apply.
Proof beside the name3,217 reviews and an ELLE Editor’s Choice badge sit right next to the product name.

Room to grow

Where it could sell more

Fix the headingsThe home page’s H1 is empty, and the product page repeats the same H1 three times.Fix: Use one H1 per page: the promise on the home page, the product name on the product page.
Describe the imagesOnly 19 of 87 home page images and 12 of 28 product page images have alt text.Fix: Describe products and lifestyle shots in plain words.
Repair the home page structured dataThe home page’s structured data contains an error Google can’t read, and there is no share image.Fix: Fix the JSON-LD and set a share image.
Tell the story on the home pageWe didn’t find a brand story or reviews section on the home page.Fix: Add a short why-Starface section and a review strip.

If we ran growth