Brand audit · Skincare

Glow Recipe: what works, and where it could sell more

Glow Recipe’s product pages are some of the strongest in beauty: awards, live social proof and clear skin-concern matching. The home page is where it leaves value behind, because its main message lives inside an image that Google can’t read.

Store score80/100

Home page 70Product page 90

Brand messageStrong
Look and voiceStrong
Home pageRoom to grow
Product pageStrong
Trust and checkoutGood
Found on Google and AIRoom to grow

How to read this: the home page and the product page are each scored out of 100 against the same checklist. The store score is the average of the two. Strong nothing urgent · Good small fixes · Room to grow where sales leak.

Store Page Checker rules, checked by hand · 21 October 2026

Brand: Glow Recipe
Niche: Skincare
Pages checked: Home and Watermelon Glow Niacinamide Dew Drops
Captured: 21 October 2026, desktop and phone

Glow Recipe home page on desktop — **Home page** · desktop and phone, as a first-time visitor sees it

Glow Recipe home page on a phone — **Home page** · desktop and phone, as a first-time visitor sees it

Glow Recipe product page on desktop — **Product page** · desktop and phone, as a first-time visitor sees it

Glow Recipe product page on a phone — **Product page** · desktop and phone, as a first-time visitor sees it

Doing well

What Glow Recipe gets right

Product pages that match skin concernsRight under the name: a 4.8 star rating from 2,359 reviews and a clear “For: dark spots, dryness, uneven texture and dullness” line.
Award proof on the photoAn Allure Readers’ Choice badge sits on the main product image.
Live social proofA live counter near the button shows how many people have added the product to their cart.
Easy to try, easy to stock upFull-size, mini and jumbo sizes plus a subscribe & save option, and a menu with Guide me and Glow 101 to help new shoppers.

Room to grow

Where it could sell more

Put the main message in textThe home banner (“Once it’s gone, it’s gone!”) is an image with an empty description, and the page has no H1 heading.Fix: Write the headline as live text in an H1 and describe the banner image.
Describe home page imagesOnly 5 of 78 images on the home page have alt text.Fix: Add plain descriptions to product, banner and category images.
Fix the home page structured dataThe home page’s only structured data block contains an error, so Google can’t read it, and there is no share image for links.Fix: Fix the JSON-LD, add Organization and WebSite schema and set a share image.
Lighten the pagesThe home page loads 51 separate scripts and about 1.5 MB of code; the product page loads 57 scripts.Fix: Audit apps and tags, and load anything non-essential after the first screen.

If we ran growth

Our first 3 moves

Rebuild the home hero as live text with a single H1 and a described image.
Fix the home page structured data and add a share image so Google and AI tools can describe the brand.
Cut scripts on the home and product pages, starting with tags that don’t drive sales.