Brand audit · Haircare

Briogeo: what works, and where it could sell more

Briogeo helps people shop by hair need, with a hair quiz, a bundle builder and subscribe & save. The biggest gaps are in the product page code that Google reads.

Store score91/100

Home page 93Product page 88

Brand messageStrong
Look and voiceStrong
Home pageGood
Product pageStrong
Trust and checkoutGood
Found on Google and AIRoom to grow

How to read this: the home page and the product page are each scored out of 100 against the same checklist. The store score is the average of the two. Strong nothing urgent · Good small fixes · Room to grow where sales leak.

Store Page Checker rules, checked by hand · 21 October 2026

Brand: Briogeo
Niche: Haircare
Pages checked: Home and Don’t Despair, Repair! Deep Conditioning Mask
Captured: 21 October 2026, desktop and phone

Briogeo home page on desktop — **Home page** · desktop and phone, as a first-time visitor sees it

Briogeo home page on a phone — **Home page** · desktop and phone, as a first-time visitor sees it

Briogeo product page on desktop — **Product page** · desktop and phone, as a first-time visitor sees it

Briogeo product page on a phone — **Product page** · desktop and phone, as a first-time visitor sees it

Doing well

What Briogeo gets right

A hair quiz from the top bar“Create a routine perfectly paired to your hair” links straight to the hair quiz.
Bundle builder in the menuShoppers can build their own routine set from the main menu.
Sizes and subscribe & saveFull, value and jumbo sizes, plus subscribe & save at 15% off with free shipping.
Proof next to the nameA best-seller tag and the star rating with review count sit beside the product name.

Room to grow

Where it could sell more

Give the product page an H1The mask page has no H1 heading in its code.Fix: Mark the product name as the page’s H1.
Rewrite the search descriptionThe product page’s search description is 5,383 characters long; Google shows about 155.Fix: Write one short description with the product and its main benefit.
Add rating data for GoogleThe page shows reviews, but its structured data has no rating, so stars won’t appear in search results.Fix: Add AggregateRating to the Product schema.
Lead the home page with the promiseThe home page’s first H1 is just the brand name.Fix: Make “Unearth a new era” or the core promise the only H1.

If we ran growth