Brand audit · Clinical skincare
Skin Formulas: what works, and where it could sell more
Skin Formulas leads with expertise, “Formulation over hype”, and backs it with a product page that says exactly what a serum targets and when to use it. The next step is putting more proof on the home page and in the code.
Store score93/100
Home page 91Product page 94
- Brand message
Strong - Look and voice
Good - Home page
Good - Product page
Strong - Trust and checkout
Good - Found on Google and AI
Good
How to read this: the home page and the product page are each scored out of 100 against the same checklist. The store score is the average of the two. Strong nothing urgent · Good small fixes · Room to grow where sales leak.
Store Page Checker rules, checked by hand · 21 October 2026- Brand
- Skin Formulas
- Niche
- Clinical skincare
- Pages checked
- Home and Bakuchiol Serum
- Captured
- 21 October 2026, desktop and phone
Doing well
What Skin Formulas gets right
- A promise rooted in expertise“Formulation over hype. Founded by a skin therapist.” says who is behind the brand in one line.
- Product pages that teachWhen-to-use icons, the routine step, what it targets (dark spots, uneven tone, fine lines, ageing) and who it suits sit next to the button.
- Low-friction buyingAdd to cart plus Buy with Shop express checkout, a loyalty points note and a skin quiz link.
- Clear shipping offerThe current shipping offer runs in the top bar and appears again next to the product.
Room to grow
Where it could sell more
- Bring reviews to the home pageWe didn’t find reviews or ratings on the home page; the product page shows 41 reviews.Fix: Add a review strip with the star average under the hero.
- Fix the empty headingsThe home page’s H1 is empty, and the product page has an empty H1 before the product name.Fix: Use one H1 per page.
- Mark up ratings for GoogleThe product page shows reviews, but its structured data has no rating, so stars won’t show in search results.Fix: Add AggregateRating to the Product schema.
- Offer subscribe & save on serumsWe found no subscription option on the Bakuchiol Serum page.Fix: Add subscribe & save for daily-use products.
If we ran growth
Our first 3 moves
- Add a review strip with the star average under the home hero.
- Add rating structured data and fix the empty H1 headings.
- Launch subscribe & save on daily serums and cleansers.
Want this for your brand?
We’ll audit your brand, store and marketing with your own data, then hand you a clear 90-day plan.
- 30 minutes with Hasan
- 3 fixes in 48 hours
- Yours to keep
