Brand audit · Oral care

Cocolab: what works, and where it could sell more

Cocolab (formerly Cocofloss) turned floss into a colourful, giftable product with expert backing and over 10,000 reviews. The home page carries far more code than it needs.

Store score85/100

Home page 83Product page 87

Brand messageStrong
Look and voiceStrong
Home pageGood
Product pageStrong
Trust and checkoutGood
Found on Google and AIRoom to grow

How to read this: the home page and the product page are each scored out of 100 against the same checklist. The store score is the average of the two. Strong nothing urgent · Good small fixes · Room to grow where sales leak.

Store Page Checker rules, checked by hand · 21 October 2026

Brand: Cocolab
Niche: Oral care
Pages checked: Home and Delightful Mint Dental Floss
Captured: 21 October 2026, desktop and phone

Cocolab home page on desktop — **Home page** · desktop and phone, as a first-time visitor sees it

Cocolab home page on a phone — **Home page** · desktop and phone, as a first-time visitor sees it

Cocolab product page on desktop — **Product page** · desktop and phone, as a first-time visitor sees it

Cocolab product page on a phone — **Product page** · desktop and phone, as a first-time visitor sees it

Doing well

What Cocolab gets right

Flavour as the heroTen colourful flavour swatches sit right under the product name.
Expert proof“#1 dentist-recommended woven floss” and a Dental pros section in the menu.
Award and reviewsAn Allure Best of Beauty badge on the photo and a 4.7 average from over 10,000 reviews in the product data.
A clear benefit lineThe product page leads with how much more plaque the floss removes.

Room to grow

Where it could sell more

Lighten the home pageThe home page loads 102 separate scripts and about 1.4 MB of code; the product page loads 74 scripts.Fix: Audit apps and tags and load non-essential ones after the first screen.
Describe more images257 of 469 home page images and 63 of 143 product page images have alt text.Fix: Describe product and flavour images in plain words.
Add a share image and shorter descriptionsThe home page has no share image, and the product search description is 313 characters.Fix: Set a share image and keep descriptions to about 155 characters.

If we ran growth