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Brand audit · Baby & mum

Earth Mama Organics: what works, and where it could sell more

Earth Mama has a warm, trusted brand and a gift-ready starter kit. The home page hero currently sends visitors to Target, and the rating data Google reads doesn’t match what shoppers see.

Store score93/100
Home page 90Product page 96
  • Brand messageStrong
  • Look and voiceGood
  • Home pageRoom to grow
  • Product pageGood
  • Trust and checkoutGood
  • Found on Google and AIRoom to grow

How to read this: the home page and the product page are each scored out of 100 against the same checklist. The store score is the average of the two. Strong nothing urgent · Good small fixes · Room to grow where sales leak.

Store Page Checker rules, checked by hand · 21 October 2026
Brand
Earth Mama Organics
Niche
Baby & mum
Pages checked
Home and Baby Starter Kit
Captured
21 October 2026, desktop and phone
Earth Mama Organics home page on desktopEarth Mama Organics home page on a phone
Home page · desktop and phone, as a first-time visitor sees it
Earth Mama Organics product page on desktopEarth Mama Organics product page on a phone
Product page · desktop and phone, as a first-time visitor sees it

Doing well

What Earth Mama Organics gets right

  1. A gift-ready bundleThe starter kit lists exactly what’s inside, ready for registries and gifts.
  2. Price and payment beside the buttonThe sale price and Shop Pay instalments sit right above Add to cart.
  3. Values on the pageOrganic positioning and a plastic-neutral badge sit on the product page.
  4. A simple menuShop, Best sellers, Trending and Gifts sit in the main menu.

Room to grow

Where it could sell more

  1. Keep the hero on your own storeOn our visit the home hero promoted a product “now available at Target”, with a Shop Target.com button.Fix: Lead with a product shoppers can buy on your own site.
  2. Fix the rating dataThe page shows 4.9 stars from 869 reviews, but its structured data says 5.0 from 1 review.Fix: Pull the real rating and count into the Product schema.
  3. Give the home page an H1The home page H1 is empty, and its search description is 306 characters.Fix: Add one H1 promise and a 155-character description.

If we ran growth

Our first 3 moves

  1. Swap the home hero to a best-seller sold on your own store.
  2. Fix the rating structured data so Google shows the real 4.9.
  3. Add a home page H1 and tighten the search description.

Want this for your brand?

We’ll audit your brand, store and marketing with your own data, then hand you a clear 90-day plan.

  • 30 minutes with Hasan
  • 3 fixes in 48 hours
  • Yours to keep
Book your free auditSee pricing

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