Measurable growth in 90 days, or your money back. See how it works →Measurable growth in 90 days, or your money back. See how it works →Measurable growth in 90 days, or your money back. See how it works →Measurable growth in 90 days, or your money back. See how it works →
  • EnglishEN
  • FrançaisFR
  • EspañolES
  • DeutschDE
  • ItalianoIT
  • PortuguêsPT
  • NederlandsNL
Book a call

Brand audit · Functional fragrance

Loucil: what works, and where it could sell more

Loucil sells something new, fragrances designed around moods, and explains it simply. Its biggest opportunity is proof: reviews, returns and the product data Google reads.

Store score87/100
Home page 90Product page 84
  • Brand messageStrong
  • Look and voiceStrong
  • Home pageGood
  • Product pageGood
  • Trust and checkoutRoom to grow
  • Found on Google and AIRoom to grow

How to read this: the home page and the product page are each scored out of 100 against the same checklist. The store score is the average of the two. Strong nothing urgent · Good small fixes · Room to grow where sales leak.

Store Page Checker rules, checked by hand · 21 October 2026
Brand
Loucil
Niche
Functional fragrance
Pages checked
Home and Relax roll-on fragrance
Captured
21 October 2026, desktop and phone
Loucil home page on desktopLoucil home page on a phone
Home page · desktop and phone, as a first-time visitor sees it
Loucil product page on desktopLoucil product page on a phone
Product page · desktop and phone, as a first-time visitor sees it

Doing well

What Loucil gets right

  1. A clear promise as the H1“Fragrances engineered by scientists to enhance your moods.” is the home page H1.
  2. Shop by moodEnergy, Focus and Relax buttons in the hero send shoppers straight to the right scent.
  3. A product page that answers questionsFragrance notes, ingredients, how to use and the perfumer’s story sit in tidy sections.
  4. A premium, consistent lookDark hero, warm product photography and one yellow accent on every page.

Room to grow

Where it could sell more

  1. Add reviewsWe found no reviews or ratings on the home page or the product page.Fix: Collect reviews after the first order and show stars under the product name.
  2. Add product data for GoogleThe product page has no Product structured data, and one of its data blocks contains an error.Fix: Add Product schema with price and availability, and fix the broken block.
  3. Show returns or a guaranteeWe didn’t find a returns or guarantee message near the button.Fix: Add one line, like “Love it or return it within 30 days”.

If we ran growth

Our first 3 moves

  1. Start collecting and showing reviews on every product.
  2. Add Product structured data and fix the broken data block.
  3. Add a returns or guarantee line under Add to cart.

Want this for your brand?

We’ll audit your brand, store and marketing with your own data, then hand you a clear 90-day plan.

  • 30 minutes with Hasan
  • 3 fixes in 48 hours
  • Yours to keep
Book your free auditSee pricing

More audits

Keep reading

Skylar home page hero97/100Fragrance · US

Skylar

A fragrance brand that sells scent well online. A pop-up gets in the way.

Read the audit →Glow Recipe home page hero80/100Skincare · US

Glow Recipe

Irresistible product pages. The home page message is locked inside an image.

Read the audit →Tatcha home page hero87/100Luxury skincare · US

Tatcha

Luxury done right on the product page. A first-visit pop-up gets in the way.

Read the audit →
Free growth audit3 written fixes in 48 hoursBook now →