Measurable growth in 90 days, or your money back. See how it works →Measurable growth in 90 days, or your money back. See how it works →Measurable growth in 90 days, or your money back. See how it works →Measurable growth in 90 days, or your money back. See how it works →
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Brand audit · Fragrance

Skylar: what works, and where it could sell more

Skylar solves the hardest problem in online fragrance, describing scent, with notes up front, a scent quiz and a Scent Club priced beside the bottle. A free-samples pop-up gets in the way on first visit.

Store score97/100
Home page 94Product page 99
  • Brand messageStrong
  • Look and voiceStrong
  • Home pageGood
  • Product pageStrong
  • Trust and checkoutStrong
  • Found on Google and AIGood

How to read this: the home page and the product page are each scored out of 100 against the same checklist. The store score is the average of the two. Strong nothing urgent · Good small fixes · Room to grow where sales leak.

Store Page Checker rules, checked by hand · 21 October 2026
Brand
Skylar
Niche
Fragrance
Pages checked
Home and Fated Flame eau de parfum
Captured
21 October 2026, desktop and phone
Skylar home page on desktopSkylar home page on a phone
Home page · desktop and phone, as a first-time visitor sees it
Skylar product page on desktopSkylar product page on a phone
Product page · desktop and phone, as a first-time visitor sees it

Doing well

What Skylar gets right

  1. Notes up frontThe hero and the product page name the notes: cherry purée, chocolate ganache and oud.
  2. Scent Club beside the priceThe subscription price sits next to the one-time price, with a new perfume monthly and free samples explained.
  3. Help choosingFind your scent and Scent Club sit in the main menu.
  4. Shipping and returns promiseThe top bar offers free US shipping over $50 and free returns.

Room to grow

Where it could sell more

  1. Delay the free-samples pop-upOn our first visit a “You’ve got 5 free samples” pop-up covered the product page on desktop and phone.Fix: Show it after a scroll or on exit intent.
  2. Add an H1 to the home pageThe home page has no H1 heading in its code.Fix: Make the brand promise or current launch the H1.

If we ran growth

Our first 3 moves

  1. Move the free-samples pop-up to after the first scroll.
  2. Add an H1 promise to the home page.
  3. Test the Scent Club offer as the default choice on hero products.

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  • 3 fixes in 48 hours
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