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Brand audit · Beauty tech & devices

Solawave: what works, and where it could sell more

Solawave sells a device people can’t try first, and the store removes almost every doubt: a clear promise, expert and customer proof, a generous offer and risk-free buying. What’s left is mostly polish.

Store score93/100
Home page 91Product page 95
  • Brand messageStrong
  • Look and voiceStrong
  • Home pageStrong
  • Product pageStrong
  • Trust and checkoutStrong
  • Found on Google and AIGood

How to read this: the home page and the product page are each scored out of 100 against the same checklist. The store score is the average of the two. Strong nothing urgent · Good small fixes · Room to grow where sales leak.

Store Page Checker rules, checked by hand · 21 October 2026
Brand
Solawave
Niche
Beauty tech & devices
Pages checked
Home and 4-in-1 Skincare Wand
Captured
21 October 2026, desktop and phone
Solawave home page on desktopSolawave home page on a phone
Home page · desktop and phone, as a first-time visitor sees it
Solawave product page on desktopSolawave product page on a phone
Product page · desktop and phone, as a first-time visitor sees it

Doing well

What Solawave gets right

  1. A promise in the H1“Get your most vibrant, radiant skin in 30 days!” is the home page’s H1, with FDA-cleared red light therapy explained underneath.
  2. Proof on every screenThe top bar mentions 1,028+ doctors and medical experts, the hero mentions 726,000+ customers, and the trust bar lists 71+ awards.
  3. Risk removed beside the buttonFree 60-day returns, a 1-year warranty, free expedited shipping and HSA/FSA eligibility sit under Add to cart.
  4. A clear offer and easy paymentsBuy one, get one free runs from hero to product page, with Affirm instalments next to the price.

Room to grow

Where it could sell more

  1. Capture email on the home pageWe didn’t find an email or SMS signup on the home page.Fix: Offer the skin quiz results or a skincare guide in exchange for an email.
  2. Describe every product image112 of 154 images on the product page have alt text.Fix: Describe each image, including before-and-after shots.
  3. Lighten the pagesThe home page code is about 613 KB and the product page about 688 KB, before images load.Fix: Trim unused apps and scripts.

If we ran growth

Our first 3 moves

  1. Add an email or SMS capture tied to the skin quiz.
  2. Describe every product image.
  3. Trim page code so the first screen loads faster on phones.

Want this for your brand?

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  • 30 minutes with Hasan
  • 3 fixes in 48 hours
  • Yours to keep
Book your free auditSee pricing

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