Brand audit · Sun care

Supergoop!: what works, and where it could sell more

The SPF specialist makes buying easy: offers you can’t miss, strong proof and a product page that answers questions before shoppers ask. Most of the room to grow is in the code that search engines and AI tools read.

Store score90/100

Home page 89Product page 90

Brand messageStrong
Look and voiceStrong
Home pageGood
Product pageStrong
Trust and checkoutStrong
Found on Google and AIRoom to grow

How to read this: the home page and the product page are each scored out of 100 against the same checklist. The store score is the average of the two. Strong nothing urgent · Good small fixes · Room to grow where sales leak.

Store Page Checker rules, checked by hand · 21 October 2026

Brand: Supergoop!
Niche: Sun care
Pages checked: Home and Unseen Sunscreen SPF 50
Captured: 21 October 2026, desktop and phone

Supergoop! home page on desktop — **Home page** · desktop and phone, as a first-time visitor sees it

Supergoop! home page on a phone — **Home page** · desktop and phone, as a first-time visitor sees it

Supergoop! product page on desktop — **Product page** · desktop and phone, as a first-time visitor sees it

Supergoop! product page on a phone — **Product page** · desktop and phone, as a first-time visitor sees it

Doing well

What Supergoop! gets right

Offers you can’t missThe top bar and home page spell out free shipping and a free gift on every order, with a countdown that adds urgency.
A product page built around the buttonSize options, one-time or subscribe & save (10% off plus free shipping), and icons for free shipping, free returns and FSA/HSA eligibility all sit around Add to bag.
Proof on the product itselfA Bestseller tag and an Allure Best of Beauty badge sit on the product photo, and the product data carries a 4.7 average from 5,750 reviews.
Navigation that matches how people shop SPFShop all, Bestsellers, Shop by type and Discover, with search and account always in view.

Room to grow

Where it could sell more

Give the home page a real main heading“Fall SPF favorites” is styled text, but the page has no H1 heading in its code, so Google and AI tools have to guess the page’s topic.Fix: Make the main promise the page’s single H1.
Describe the home page imagesOnly 11 of 65 images on the home page have alt text.Fix: Add short, plain descriptions to product and banner images.
Lighten the pagesThe home page code alone is about 1 MB with 31 separate scripts, and the product page code about 1.4 MB, before any images load.Fix: Remove unused apps and load non-essential scripts after the first screen.
Shorten the product search descriptionIt runs to 196 characters, so Google will cut it off mid-sentence.Fix: Keep it to about 155 characters: product, benefit and a reason to click.

If we ran growth

Our first 3 moves

Make the hero promise the home page H1 and describe every product and banner image.
Cut home page scripts and code weight so the first screen loads faster on phones.
Show the star average and review count in the home page hero, so proof lands in the first second.