Brand audit · Sun care
Ultra Violette: what works, and where it could sell more
Ultra Violette makes sunscreen fun and specific, with a voice that sounds like a friend and a quiz to match every skin. The product page could do more with proof and repeat buying.
Store score91/100
Home page 96Product page 85
- Brand message
Strong - Look and voice
Strong - Home page
Strong - Product page
Good - Trust and checkout
Good - Found on Google and AI
Good
How to read this: the home page and the product page are each scored out of 100 against the same checklist. The store score is the average of the two. Strong nothing urgent · Good small fixes · Room to grow where sales leak.
Store Page Checker rules, checked by hand · 21 October 2026- Brand
- Ultra Violette
- Niche
- Sun care
- Pages checked
- Home and Supreme Screen SPF 50+
- Captured
- 21 October 2026, desktop and phone
Doing well
What Ultra Violette gets right
- A voice people rememberLines like “SPF that breaks you out? Blocked.” and “Let Vi play matchmaker” make the brand feel human.
- Help choosingAn SPF BFF quiz in the menu and a “Not sure which SKINSCREEN is right for you?” helper on the product page.
- Benefits at a glanceThree icons under the price: no white cast, hydrating and all skin types.
- Easy ways to payAfterpay is offered right under Add to cart.
Room to grow
Where it could sell more
- Show proof next to the nameWe didn’t see a star rating or review count near the product name in the first screen, on desktop or phone.Fix: Put stars and the review count under the product name.
- Offer subscribe & saveSunscreen is used every day, but we found no subscribe & save option on the product page.Fix: Add a subscription with a small saving and free shipping.
- One H1 per pageThe product page repeats its H1 heading twice, and its search description is 320 characters long.Fix: Keep one H1 with the product name and a description of about 155 characters.
- Describe the product imagesOnly 6 of 21 product page images have alt text.Fix: Describe each product shot, including texture and finish.
If we ran growth
Our first 3 moves
- Add star ratings under the product name on every product page.
- Launch subscribe & save on the best-selling SPFs.
- Clean up duplicate headings and describe every product image.
Want this for your brand?
We’ll audit your brand, store and marketing with your own data, then hand you a clear 90-day plan.
- 30 minutes with Hasan
- 3 fixes in 48 hours
- Yours to keep
