Measurable growth in 90 days, or your money back. See how it works →Measurable growth in 90 days, or your money back. See how it works →Measurable growth in 90 days, or your money back. See how it works →Measurable growth in 90 days, or your money back. See how it works →
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Brand audit · Wellness & aromatherapy

Vitruvi: what works, and where it could sell more

Vitruvi makes home scenting feel like design: clear shopping paths, a stacked offer and press awards on the product page. The opportunities are in headings and image descriptions.

Store score94/100
Home page 94Product page 94
  • Brand messageStrong
  • Look and voiceStrong
  • Home pageGood
  • Product pageStrong
  • Trust and checkoutGood
  • Found on Google and AIGood

How to read this: the home page and the product page are each scored out of 100 against the same checklist. The store score is the average of the two. Strong nothing urgent · Good small fixes · Room to grow where sales leak.

Store Page Checker rules, checked by hand · 21 October 2026
Brand
Vitruvi
Niche
Wellness & aromatherapy
Pages checked
Home and Stone Diffuser
Captured
21 October 2026, desktop and phone
Vitruvi home page on desktopVitruvi home page on a phone
Home page · desktop and phone, as a first-time visitor sees it
Vitruvi product page on desktopVitruvi product page on a phone
Product page · desktop and phone, as a first-time visitor sees it

Doing well

What Vitruvi gets right

  1. Clear shopping pathsDiffusers, Humidifiers, Scents, Best-sellers and Bundle & save sit in the main menu.
  2. An offer that adds upA sale price, a free full-size oil blend with purchase and Shop Pay instalments sit by the button.
  3. Press and awards on the productWomen’s Health, Fast Company and self-care award badges sit on the product page.
  4. Shipping threshold up frontThe top bar shows free shipping on carts over $80.

Room to grow

Where it could sell more

  1. Use a promise as the home page H1The home page H1 is a keyword line: “Diffusers, Essential Oils, and Humidifiers | Vitruvi”.Fix: Make one customer promise the H1 and keep keywords in the title tag.
  2. Describe the product imagesOnly 12 of 44 images on the product page have alt text.Fix: Describe every product and lifestyle image.
  3. Lighten the pagesBoth pages load about 30 separate scripts.Fix: Remove apps that don’t earn their place.

If we ran growth

Our first 3 moves

  1. Rewrite the home page H1 as a customer promise.
  2. Describe every product image so it shows in Google Images.
  3. Audit and trim third-party scripts.

Want this for your brand?

We’ll audit your brand, store and marketing with your own data, then hand you a clear 90-day plan.

  • 30 minutes with Hasan
  • 3 fixes in 48 hours
  • Yours to keep
Book your free auditSee pricing

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