Brand audit · Pet care

Wild One: what works, and where it could sell more

Wild One makes dog walking feel stylish, and its kits reward buying more than one piece. The gaps are in the home page headings and image descriptions.

Store score90/100

Home page 89Product page 91

Brand messageStrong
Look and voiceStrong
Home pageGood
Product pageStrong
Trust and checkoutGood
Found on Google and AIGood

How to read this: the home page and the product page are each scored out of 100 against the same checklist. The store score is the average of the two. Strong nothing urgent · Good small fixes · Room to grow where sales leak.

Store Page Checker rules, checked by hand · 21 October 2026

Brand: Wild One
Niche: Pet care
Pages checked: Home and Cushioned Harness + Leash Walk Kit
Captured: 21 October 2026, desktop and phone

Wild One home page on desktop — **Home page** · desktop and phone, as a first-time visitor sees it

Wild One home page on a phone — **Home page** · desktop and phone, as a first-time visitor sees it

Wild One product page on desktop — **Product page** · desktop and phone, as a first-time visitor sees it

Wild One product page on a phone — **Product page** · desktop and phone, as a first-time visitor sees it

Doing well

What Wild One gets right

Kit pricing that rewards bundlingThe walk kit shows $105 crossed out for $98, a clear saving.
Build your own kitColour and size are chosen per item inside the kit.
Proof next to the nameA 4.6 average from 1,489 reviews sits beside the product name.
A simple menuNew, Dog and Cat get pet owners to the right place in one tap.

Room to grow

Where it could sell more

Fill the empty H1The home page H1 is empty.Fix: Use the hero promise as the H1.
Describe home page images27 of 57 home page images have alt text.Fix: Describe every product and lifestyle image.
Shorten the product search descriptionIt runs to 320 characters, so Google will cut it off.Fix: Keep it to about 155 characters.

If we ran growth